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brandactivation.ca runs on the same platform that operates the festivals themselves. It is one system with two faces: operating software for the people running events, and application software for the businesses working them. An application made on one side lands directly in the other side's approval queue — no phone calls, no paper.
Two doors into the same system. Vendors and activators — you're most of the traffic, start on the left. Festival operators — there are far fewer of you, and the operator door opens the management side the whole platform was built around.
The festival management backend and this circuit share one platform — similar needs, a different face for each. That connection is what makes the circuit work as a funnel.
A vendor or activator applies to the whole circuit — or a hand-picked few events — from one account. Each application lands in that festival's own approval queue.
Operators approve, cap categories, message vendors, track compliance and see Square sales data — the same software this circuit's events already run on.
Activators book circuit marketing — billboard co-advertising, placements, booth space — from the same account, and the engagement data flows back to the same dashboard.
Working an event this season? Create an account, build your profile once, and apply to the 2027 circuit — one event or all of them.