brandactivation.ca runs on the same platform that operates the festivals themselves. It is one system with two faces: operating software for the people running events, and application software for the businesses working them. An application made on one side lands directly in the other side's approval queue — no phone calls, no paper.
Two doors into the same system. Vendors and activators — you're most of the traffic, start on the left. Festival operators — there are far fewer of you, and the operator door opens the management side the whole platform was built around.
Festival accounts are set up with the operator directly — we agree terms one to one rather than listing them. If you run an event and want the console, get in touch and we’ll talk it through.
Vendors get in free and pay only when they want their numbers tracked. Festival accounts work differently — we set those up with each operator directly and agree terms with them one to one, so there is nothing to sign up for here.
Built and run by the team behind the London Ribfest, the London International Food Festival and the London Children’s Festival — the software our own events run on.
Two account types, one system. Vendors and activators use it to get into events; festival operators use it to run them.
Build your profile once and use it for every application — one event or many. Your dashboard shows where each application stands, next to a season planner covering every festival on the platform.
Set out the spots you sell and what they cost, review applications in an approval queue that flags returning vendors, and watch booth fees land on your finances page without typing them.
Brand activators can book billboard co-advertising, placements and booth space with the account they already have — engagement reporting lands in the same dashboard.
On the roadmap: Square sales data per vendor and per event, booth maps, in-platform vendor messaging, and weather history.
Working an event this season? Create an account, build your profile once, and apply to the 2027 circuit — one event or all of them.