Find events, apply in one click, pay your booth fees, send your paperwork and see what each show actually made you — everything that goes into selling at festivals, in one app. Built by a team with decades of festival-operating experience, including running London Ribfest, to take the admin off your plate. Free to join.
Beta Applying is not a booking — each festival decides its own vendors, and nothing is charged unless one accepts you.
Most vendors run their season out of an inbox, a spreadsheet and a pile of forms — a different process for every event. This replaces all of it with one profile, one place to track every application and payment, and the numbers to decide which shows are worth doing again.
Fill your profile in once. Apply to a single event in one click, send a whole season at once, and re-apply next year the same way — nothing typed twice.
Open today for London Ribfest & Craft Beer Festival, London International Food & Drink Festival and London Children's Festival, with more joining the platform. Each new event is one click away with the profile you already have.
Decades of running festivals, including London Ribfest, went into this. We built the tool we wanted the vendors at our own events to have.
Our goal is simple: more opportunities for you, and the easiest possible way to take them. Every season we add events to the platform and take more of the work out of it.
Vendor applications and approvals, booth types and pricing, deposits and payouts, insurance and permit tracking, and your season’s finances — one console, built by people who run festivals for a living. Festival accounts are set up with us directly, one event at a time.
Meet the people who'll love your brand where they're already happy — at a festival. Pick the pieces you want, from a single branded table to a full staffed activation, and we design a creative campaign that puts you face to face with the crowd. One event or a whole season.
Festivals put people in a genuinely good mood — a sense of belonging, live music, a break from the everyday. Guests arrive open, social, and forming memories they'll share for years. That's the moment to meet your next customer face to face — not to interrupt them with another ad.
Belonging, music and time out of routine put people in a positive frame of mind — and that good mood attaches to the brands they meet there.
Guests linger — seated, standing, waiting. Your brand gets real dwell time, where recall climbs 79% once someone spends more than five seconds with it.
Festival memories are social — people relive them together. A brand woven into that day gets remembered, and retold, long after the gates close.
Brand activation makes your brand part of the experience instead of an ad people skip. The more branded touchpoints a guest meets, the more it sticks — the research sweet spot is 8–10 quality impressions in a single visit.
Your name on the things guests sit at, walk past and reach for — layered touchpoints that add up to the 8–10 impressions that maximize recall (Schmidt & Eisend, 2015).
A staffed moment — a game, a sample, a giveaway — turns attention into a real interaction, and interactions into contacts and customers.
Put your brand on things people are glad to use, and the goodwill transfers — a positive imprint an interruptive ad can never earn.
Every piece adds branded impressions and dwell time. Aim for the 8–10 impressions that maximize recall — pick what fits your idea and budget, for a single event or a whole season. Tell us what you're picturing and we'll come back with a creative concept and a cost.
brandactivation.ca is led by Fletcher Hillier, operations manager for London Ribfest, the Children's Festival and the International Food Festival at Victoria Park in London, Ontario. Fletcher has been involved in festival management since 2007 — at age 14 — and has spent practically his entire working life producing large-scale events. London Ribfest alone has drawn over 200,000 people in its biggest years.
That's paired with a hands-on background in construction, pool building and renovation — the discipline of building and moving big things safely, on a deadline. Together it gives us a rare, ground-level read on attracting and managing large flows of people, and on installing a branded environment that actually works on site.
Our goal is simple: use the science and that experience to maximize retention and positive imprint on your customer — with clear, focused branding and objectives.
For many years we were on the managing team that helped produce the Win Wheel game show — a festival stage that gave away millions of dollars in product, drawing crowds and turning them into brand fans for major names. Live festival activation, at scale, for brands people already know.
We may be creating a new festival in Southwestern Ontario next year, built on the London Ribfest model — with room for founding brand partners to shape new concepts and activations from day one. If you'd like to help build something from the ground up, let's talk early.