Immersive brand activation

25 fairs & festivals across Southwestern Ontario. An exclusive group of brands with one immersive marketing partner.

We deploy a complete branded festival environment — 570 seats, 2,000 linear feet of fence line, tents, signage and family attractions — across 25 events in 2027. Placement strategy is grounded in peer-reviewed recall research, and every activation returns engagement data you can act on.

Apply for the 2027 circuit Read the research
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THE 53′ CIRCUIT TRAILER — 25 EVENTS, EVERY HIGHWAY IN BETWEEN
25Fairs & festivals
Southwestern Ontario2027 season
5Activation spaces
4Brand partners, max
The Compound

A dedicated space inside the group — or outside it

Each event deploys our activation compound: a defined, branded footprint on the grounds. Five 20×20 spaces sit inside the group, surrounded by branded seating and cocktail tables that hold dwell time where your team is working. Brand partners can take a space inside the group, or a standalone position outside it. Surfaces the main sponsor leaves open are available as co-branding placements.

See available spaces

BRANDED BARRICADE + SCRIM PERIMETER 53′ BRANDED TRAILER MAIN 20×20 MAIN 20×20 SPACE 1 20×20 · OPEN SPACE 2 20×20 · OPEN SPACE 3 20×20 · OPEN BRANDED SEATING + COCKTAIL TABLES — SUSTAINED DWELL TIME SITE LAYOUT TAILORED TO EACH VENUE
5 × 20′×20′ activation spaces — main sponsor holds 2, three open to partners. Standalone positions outside the group also available.
The Evidence

Recall is a frequency and dwell-time problem. We engineer both.

The circuit is built around peer-reviewed findings on repetition, exposure diversity, dwell time and multisensory contact. Read the full analysis with references →

8–10
exposures needed to maximize brand recall and attitude
Schmidt & Eisend, meta-analysis of advertising repetition (2015)
+30%
recall from varied placements versus uniform repetition of one ad
Schmidt & Eisend (2015)
+40%
brand-name recall from environmental takeover versus digital banners
Davtyan et al. (2016)
50%+
unaided recall once exposure passes 60 seconds
Goldstein et al. (2011)
+70%
brand impact when three or more senses are engaged
Lindstrom / Millward Brown
−50%
recall lost to competitive clutter — which category exclusivity removes
Keller (1991)
The Offers

Build your entire 2027 season in one decision

Book the circuit and we handle space, infrastructure, logistics and teardown. Every activation returns engagement data — samples distributed, conversations, sign-ups, postal codes. All amounts CAD.

3 spots

Brand Activation Space — Full Season

$2,000
per event · $50,000 per season (25 events)

A 20×20 activation space at all 25 events — inside the group or a standalone position. Category exclusivity within the partner group, priority placement, locked for the season.

Apply for a season space
3 spots

Brand Activation Space — Single Event

$5,000
per event

The same 20×20 placement, booked event by event. Select markets and dates across the 2027 calendar — subject to availability after season commitments.

Apply for event dates
From $59/day

Billboard Co-Branding

From $59
per placement per day

Surfaces the main sponsor leaves open become measured impression inventory: picnic table runs, fence-line scrim, tent canopies, ballast barrels and signicades. Rotating or season-long.

Browse the menu
2027 Booth Spots

3 activation spaces remain for 2027

Five 20×20 spaces travel with the circuit. The main sponsor holds two. The remaining 3 are open now — and we expect them to be committed well before the season opens.

Space 1
20×20
Available — committing soon
$5,000 per event, or
$2,000 per event with a full-season commitment
$50,000 per season · all 25 events · inside the group or standalone
Space 2
20×20
Available — committing soon
$5,000 per event, or
$2,000 per event with a full-season commitment
$50,000 per season · all 25 events · inside the group or standalone
Space 3
20×20
Available — committing soon
$5,000 per event, or
$2,000 per event with a full-season commitment
$50,000 per season · all 25 events · inside the group or standalone
This structure rewards long-term thinkers. A season commitment cuts the per-event rate by 60%, locks one-brand-per-category exclusivity across all 25 events, and takes first pick of position at every site. Single-event bookings are filled from whatever the season partners leave open.
Off-Site Media

Co-advertising on billboards

Shared billboard inventory for partners — your brand co-branded with the event itself, building positive local association. Digital billboards as low as $45 per day when the event partners in the advertising.

See billboard co-advertising
The Partner Group

An exclusive group of brands. One immersive marketing partner.

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One brand per category — competitive clutter measurably cuts brand recall by about half (Keller, 1991), so the model removes it. A small partner group, full share of voice at every event, and a single operator accountable for every placement. When the group is full, it is full.

Join the circuit

Apply for 2027

Tell us who you are and what you want to measure — we reply to every serious application.

Application received — we'll be in touch shortly. Thank you!
No payment now — we review, then build your season together.