Meet the people who'll love your brand where they're already happy — at a festival. Pick the pieces you want, from a single branded table to a full staffed activation, and we design a creative campaign that puts you face to face with the crowd. One event or a whole season.
Festivals put people in a genuinely good mood — a sense of belonging, live music, a break from the everyday. Guests arrive open, social, and forming memories they'll share for years. That's the moment to meet your next customer face to face — not to interrupt them with another ad.
Belonging, music and time out of routine put people in a positive frame of mind — and that good mood attaches to the brands they meet there.
Guests linger — seated, standing, waiting. Your brand gets real dwell time, where recall climbs 79% once someone spends more than five seconds with it.
Festival memories are social — people relive them together. A brand woven into that day gets remembered, and retold, long after the gates close.
Brand activation makes your brand part of the experience instead of an ad people skip. The more branded touchpoints a guest meets, the more it sticks — the research sweet spot is 8–10 quality impressions in a single visit.
Your name on the things guests sit at, walk past and reach for — layered touchpoints that add up to the 8–10 impressions that maximize recall (Schmidt & Eisend, 2015).
A staffed moment — a game, a sample, a giveaway — turns attention into a real interaction, and interactions into contacts and customers.
Put your brand on things people are glad to use, and the goodwill transfers — a positive imprint an interruptive ad can never earn.
Every piece adds branded impressions and dwell time. Aim for the 8–10 impressions that maximize recall — pick what fits your idea and budget, for a single event or a whole season. Tell us what you're picturing and we'll come back with a creative concept and a cost.
brandactivation.ca is led by Fletcher Hillier, operations manager for London Ribfest, the Children's Festival and the International Food Festival at Victoria Park in London, Ontario. Fletcher has been involved in festival management since 2007 — at age 14 — and has spent practically his entire working life producing large-scale events, some years drawing over 200,000 people to London Ribfest alone.
That's paired with a hands-on background in construction, pool building and renovation — the discipline of building and moving big things safely, on a deadline. Together it gives us a rare, ground-level read on attracting and managing large flows of people, and on installing a branded environment that actually works on site.
Our goal is simple: use the science and that experience to maximize retention and positive imprint on your customer — with clear, focused branding and objectives.
For many years we were on the managing team that helped produce the Win Wheel game show — a festival stage that gave away millions of dollars in product, drawing crowds and turning them into brand fans for major names. Live festival activation, at scale, for brands people already know.
We may be creating a new festival in Southwestern Ontario next year, built on the London Ribfest model — with room for founding brand partners to shape new concepts and activations from day one. If you'd like to help build something from the ground up, let's talk early.