Available to our immersive marketing partners and their brands: shared billboard inventory along circuit routes and in event host markets. Co-branding is always with the event itself — your brand paired with the event's own promotion, building positive association with something local people are already excited about.
All rates CAD. Creative always pairs your brand with the event — brandactivation.ca is the facilitator and never appears in public-facing creative. Season partners receive priority booking and preferred rates. Rates vary by market and face; the entry points below are real.
Digital rotations along circuit routes and in event host markets — your brand paired with the event's own promotion and dates, built to move people: “Find Warehouse Guys at Ribfest · Aug 14–16.” When the event co-invests in the buy, the rate drops for both of you. Creative production included.
Full-size static posting in the host market in the weeks ahead of each event, co-branded with the event creative for local relevance.
Trailer skirt or rear-door panel — seen on every highway between markets. We work to secure a visible parking position at each event, though placement varies by venue.
The flywheel. When the event co-invests in the billboard buy, the rate drops for both the brand and the event. Creative is built to move people — “Find Warehouse Guys at Ribfest · Aug 14–16” — so the same board drives attendance and content views for the event, and discovery for the brand. More participation lowers everyone's cost and raises everyone's reach.
We produce co-branded creative pairing the event's promotion with your brand — and only those two. Event announcements earn attention a standalone ad has to buy; your brand rides that relevance and inherits the positive association.
Digital rotations run along haul routes and in host markets, timed to the weeks before each event — so the audience that sees the board is the audience that attends the grounds.
Posting reports, play counts and impression estimates are delivered alongside your on-site engagement data — one reporting stream across the whole activation.
Billboard co-advertising is reserved for circuit partners. Apply for the 2027 circuit and note the markets you care about — we'll respond with available faces, dates and co-op rates.
Apply for 2027 See on-site placements